Preliminary competition concerns over Woolworths' PFD acquisition

Preliminary competition concerns over Woolworths’ PFD acquisition

The ACCC has blocked the Woolworths acquisition of PFD subject to a statement of issues (see Media Release link below).

IFDA has played a significate role in this decision, ably supported by like industry peak bodies; sympathetic to its cause. IFDA will continue to champion the independent food distributor and industry, maintaining a vigilant approach to retail disruptors.

Through IFDA, NAFDA Foodservice will continue to represent its valued Members and the industry as a whole, as this is far from over yet, however in the interim good news.

Read the media release:

ACCC, Tuesday 15 December 2020

St. George Foodservice (SGFS) celebrating 40 years!

From our humble beginnings, with the business operating out of the family garage, to now operating from two warehouses and delivering Sydney wide.

SGFS founders – George Haros (Left) and Viola Haros (Right)

We reflect on the last four decades and to what is the core to our success.


Our story began shortly after George and Viola Haros, the company’s founders, migrated to Australia from Kythera, Greece. It was following this and after various other odd jobs, that they purchased a smallgoods delivery run in 1980.

A SGFS truck with the business original name and logo

Working the business from their family garage selling smallgoods to only a handful of customers. Through hard work and determination, the business slowly grew and George was fortunate to meet fellow Greeks from the city and St. George areas who owned café and take away businesses. From these relationships that he cultivated, the business gained momentum. We still service some of those customers today! From 1986 the business adopted the name, St. George Smallgoods.

Owners standing outside SGFS Head Office


After years of building a trusted name, in 1990 George and Viola, entrusted the family business to the next generation, their son Nick and daughter Kathy. In the following 30+ years, Nick and Kathy have shown the same level of passion and commitment as their parents.

In 2010, the business changed its name to St. George Foodservice.

Kathy, SGFS Owner (left) with their customer, Spago Chatswood


Firstly, our staff, the SGFS team. It is these great and resilient people that are the backbone to our business. Many of our staff are also long serving and have been in the business for over 10, 20 and even 30 years! Our staff have a passion for the industry and a passion for our customers’ success. We thank each and every one of them past and present!

SGFS staff members at the NAFDA FS Best of the Best Launch for 2020

It’s no secret that our customers are a key reason behind our successful 40 years. We are truly grateful for every customer, old and new, for giving us the opportunity to start a relationship with them and to meet and exceed their business needs. We would not be here without them!

Through our NAFDA FS membership we have been able to reward our customers, source a large range of quality products and professionalise the business.

We would not have achieved this milestone without the ongoing support of our Valued Suppliers!

At the end of the day, our success all comes back to our values. Every day at St. George Foodservice we look to four core values to guide our actions, behaviour and decisions. Our Values don’t change in response to circumstances, in fact, we know they are working because we follow them even when no one is watching us.



In May 2020, we expanded into the home delivery space by launching Georges Grocery Shop for contactless home delivery, named after one of our founders, George Haros.

As we head beyond 2020, we are dedicated to evolving our customer offerings and seek to continuously improve the way we do business.

As we continue to celebrate 40 years, please follow us on Facebook, Instagram and LinkedIn to learn more about our story and of those who have contributed to our success!

St. George Foodservice
19 Garema Circuit Kingsgrove NSW 2208
Phone: 02 9740 7900

New West Foods and Elite Food Co become one

NAFDA Foodservice Member New West Foods announces their impending amalgamation with Elite Food Co., combining the strengths of the two independently owned businesses.

New West Foods will serve the market from a new larger premises in Malaga, WA, within the first quarter of next year. The new site will boast increased space, allowing for larger freezer, chiller, and dry storage for their new expanded product range in fresh, frozen, chilled, and dry goods.

With over 60 years of combined foodservice knowledge, the acquisition will bring exciting possibilities for innovation, diversification, growth, and efficiency in 2021 and beyond. This includes an increased product range and improved competitiveness within a changing market, which will ultimately benefit the customer.

We wish the teams from New West Foods and Elite Food Co. all the best for the transition and have no doubt that it will be a great success.

NAFDA Foodservice CEO Brad Lee speaks again to Ben Fordham on 2GB

NAFDA Foodservice CEO Brad Lee speaks again to Ben Fordham on 2GB about Woolworth’s acquisition of PFD, it’s impact on the independent distributor network and the foundation of IFDA a national association of independent food distributors representing the often small Mum and Dad businesses most severely affected by the acquisition.

Click ‘PLAY icon’ on the above to listen to the full interview

NEW Edgell Crispy Flat Chips

Simplot Foodservice are extremely excited to be launching the brand new product to their potato range; Edgell Supa Crunch Crispy Flat Chips.

Made from Tassie grown potatoes and prepared at Simplot Australia’s Ulverstone plant in Tasmania, they are proudly Australian produced.

Our Edgell Crispy Flats Chips feature a 5mm x 22mm cut flat style cut, that delivers generous plate coverage and a unique point of difference for our foodservice customers.

Coated in our renowned Supa Crunch batter, Edgell Crispy Flat Chips provide a remarkable eating experience, with the ultimate in taste, crunch and hold.

Whether you stack, dip or load them, the versatile shape of Edgell Crispy Flats Chips makes them an excellent addition to any menu as an appetiser, side or second fry.

To request a free sample please visit https://go.simplotfoodservice.com.au/edgellcrispyflatsfreesample

NAFDA Foodservice partners with the FIA Online Foodservice Tradeshow

Monday 2 November to Friday 11 December 2020

The Foodservice Industry Association Inc. (FIA) is delighted to launch its most important initiative for 2020: the FIA Online Foodservice Tradeshow.

This foodservice tradeshow is a first for the FIA and uses 35 years of tradeshow experience to bring the most valuable and exciting tradeshow event to all foodservice & hospitality professionals across Australia.

Make sure to visit the FIA Online Foodservice Tradeshow – the benefits for your business include:

  • Visit Australia’s leading foodservice and hospitality Suppliers exhibiting an outstanding range of the best products and brands
  • See products and ideas to keep your customers coming back
  • Find out about the latest trends in foodservice and hospitality products
  • Connect with Exhibitors to discuss opportunities to grow your business,
  • Plus, there will be information on Specials, Recipes and the Tradeshow brochure will have deals for all!
FIA Online Foodservice Tradeshow: Monday 2nd November 2020 To Friday 11th December 2020

The FIA Online Foodservice Tradeshow starts on Monday 2nd November 2020 and runs for six weeks 24/7; its available to all foodservice and hospitality professionals through your PC, Laptop & Phone!

Partnering with Industry Leaders

The FIA is proud to have the support of NAFDA Foodservice in the promotion of this event. To see more details on the FIA Online Foodservice tradeshow please visit the FIA Facebook page:

For further information on FIA activities and membership please contact
Zoran Mustac 0401 340 153.

Are you purchasing from your competitor?

With Woolworths’ latest acquisition of the major food distributor PFD Foodservices, you could soon be purchasing supplies from your competitor without even noticing it!

The super market giant owns now close to 40% of Australia’s foodservice distribution to the detriment of independent distributors, which are often mostly family operated businesses going back generations. 

This includes the 72 family owned NAFDA Foodservice Distributors operating nationally with strong ties to their local communities. We are known for our high level of service, local market knowledge and experience. We are proud of our customer relationships and the support we offer to you and your business.

Show your support for your local NAFDA Foodservice Distributor and contact us now for more information.

NAFDA Foodservice virtual AGM and Members Meeting October 2020

NAFDA Foodservice’s first virtual AGM and Member Meeting was held on 22 October 2020 with great success.

During the meeting two resolutions were passed by shareholders with the following results:

  • Tom Grandikis is officially appointed as a Director of NAFDA Limited.
  • Peter Dubbelman, an Independent Director, is appointed for another term from the 2020 AGM to the 2022 AGM

The new Board had also unanimously resolved to approve:

  • the appointment of Damon Venoutsos as the Chairman of the Board; and
  • the appointment of Jeff Godden as the Deputy Chairman of the Board.

On behalf of the NAFDA FS Team, we congratulate all appointees and wish them success in their new and existing roles over the coming years.

We would also like to extend our thanks to David Carey for his 10 years of commitment to the Board, its Members and to NAFDA Foodservice.

New peak body taking on Woolworths’ B2B expansion plans

Three of Australia’s leading independent food distribution organisations have joined forces to take on Woolworths’ planned expansion into the B2B market in a “David and Goliath” fight.

IFDA made up of Countrywide Food Service Distributors, NAFDA Foodservice and The Distributors, aims to tackle what they see as the retailer’s ‘aggressive and opportunistic’ behaviour.

Read the article

JB Metropolitan Distributors joins NAFDA Foodservice!

We are pleased to announce that JB Metropolitan Distributors have joined NAFDA Foodservice effective October 2020!

Spanning 30 years in business, Bruce’s Confectionery, as it was known back then, has made the transition from the family garage to become Australia’s largest independent confectionery, snack food, grocery and beverage Distribution Company. JB Metro has grown to become the premier independent supplier within the convenience sector. JB Metro is now ready for the next stage of growth, that being the supply of foodservice products to its huge customer base.

Welcome to NAFDA Foodservice!

Independents escalate attack on Woolworths’ foodservice plans

Independent foodservice distributors have stepped up their attack on Woolworths’ $552 million acquisition of PFD Foodservices, setting up an industry peak body to mount a coordinated campaign against the retailer’s expansion plans.

Countrywide Foodservice Distributors, NAFDA Foodservice and The Distributors, which represent more than 200 independent distributors who employ 8350 staff and have a combined purchasing power of $5.5 billion, have formed Independent Food Distributors Australia (IFDA) to represent the interests of players in the $12 billion sector.

IFDA, chaired by Countrywide chief executive Richard Hinson and run by communications consultant Richard Forbes, will make a submission to the Australian Competition and Consumer Commission’s investigation into Woolworths’ proposed acquisition of a 65 per cent controlling stake in PFD Foodservices.

IFDA’s submission will augment individual submissions to the ACCC from Countrywide, NAFDA Foodservice, The Distributors as well as food manufacturers and suppliers, worried about the impact on trading terms as Woolworths pushes into the sector.

“The three organisations have put rivalries aside and come together and I’ve no doubt we’ll be able to make a very robust submission about the catastrophic impact [the Woolworths acquisition] will have on our industry – thousands of jobs are at risk if this goes through,” said NAFDA Foodservice Chief Executive Brad Lee.

The ACCC has launched a formal investigation into Woolworths’ acquisition of a controlling stake in PFD Foodservice, the country’s second-largest food service distributor, and is also looking into Woolworths’ plans to expand its B2B operations into foodservice. Submissions close on October 9.

IFDA fears Woolworths’ ability to leverage its buying power and logistics and take a dominant share of the sector will put independents out of business, harm the small suppliers they service and eventually lead to higher prices and reduced choice for consumers.

“We believe there are several different arguments to take as to why Woolworths entering the foodservice marketplace and leveraging their market dominance in supermarkets is not appropriate,” said Mr Hinson.

Woolworths Chief Executive Brad Banducci has tried to reassure independent distributors and suppliers, saying the $18 billion foodservice sector was highly fragmented and PFD’s share of the sector was just $2.1 billion. Woolworths has made commitments to establish Chinese walls so there is no sharing of information on trading terms between PFD Foodservice and supermarket buyers.

“Our investment won’t reduce the choice customers have in who they source their foodservice products from, nor the number of food service players that suppliers can partner with to get their products to market,” a Woolworths spokesman said on Thursday.

“We have no presence in foodservice right now, and believe our investment will not only help PFD grow its business, but also add to competition and lift service levels across the industry,” Woolworths said.

Mr Hinson said Woolworths, which accounts for about 45 per cent of supermarket sales, had ‘inflated’ the size of the total market to minimise the size of its potential market share.

“[Woolworths] says it’s buying a $2 billion business in an [$18 billion sector], the reality is they’re buying a $2 billion business in what we believe is an $11 billion to $12 billion sector,” Mr Hinson said.

“They have a 45 per cent share of supermarkets and … they’ll pick up a 30 per cent chunk of the foodservice market place on acquisition, which to us is an untenable situation,” he said.

“Having that much market power in food in Australia is a real problem.”

Mr Hinson also queried Woolworths’ claim PFD would continue to operate as a stand-alone business and the “Chinese walls” between Woolworths’ buying teams and PFD, pointing out Woolworths’ representation on the PFD board and the fact the partnership with PFD Foodservice and Woolworths’ B2B business would be overseen by Claire Peters.

Ms Peters was managing director of Woolworths supermarkets for three years until a recent management reshuffle.

IFDA will also lobby government ministers and departments to raise awareness of the independent food distribution sector, which has played a largely unrecognised role supporting essential services such as aged care centres, hospitals, schools and child care centres during the pandemic.

IFDA has suggested JobKeeper should be extended or made more flexible for independent food distribution businesses, whose revenues have been decimated by lockdown and social distancing restrictions, 200 per cent tax deductions for unsold stock, a national ‘eat out to help out’ voucher scheme to encourage consumers back to cafes and restaurants, dropping fringe benefits tax on business lunches for two years, and a further six-month deferral for small business loans.

Sue Mitchell, Senior Reporter
Source: Australian Financial Review. Oct 2, 2020

Rivals unite in bid to block Woolworths’ move on supplier

NAFDA Foodservice CEO, Brad Lee speaks with The Herald Sun about Woolworths’ move to muscle in on the supply of groceries to restaurants, childcare centres and aged-care facilities which threatens the livelihoods of hundreds of food producers and thousands of jobs.

We have seen what Woolies have done in retail. They have consolidated brands, They have pushed private label and it would not behave any differently in the out-of-home food sector’ said Brad Lee.

The Independent Food Distributors Association of Australia (IFDA) is calling on the competition watchdog to stop Woolworths expanding into the $13bn-a-year business-to-business grocery sector.

Read the full article here

Herald Sun, Saturday, September 26, 2020, pages 62 to 63

Open letter to the Premier of Victoria, the Hon. Daniel Andrews

The Independent Food Distributors Association of Australia (IFDA) addresses the Premier of Victoria, the Hon. Daniel Andrews, with suggestions from food businesses to kickstart the Victorian economy and save jobs.

IFDA is the premier representative body within the $11 billion independent food distribution industry in Australia. Its members are predominantly family-owned businesses, providing food to over 85,000 commercial venues such as restaurants, cafes, hotels and clubs, as well as to the institutional sector including hospitals and nursing homes.

Click here to read the open letter to the premier of Victoria.

Woolworths forks out $500 million to buy major food distributor PFD Foodservices

Supermarket giant Woolworths has announced a surprise megadeal, buying Australian foodservice distributor PFD Foodservices for more than $500 million in an effort to bolster the grocery giant’s food offering for business customers.

Announced on Wednesday afternoon, Woolworths will purchase 65 per cent of the Melbourne-based company, along with 100 per cent of its freehold property portfolio comprising of 26 distribution centres.

The total cost of the deal is $552 million, one of the largest acquisitions by an Australian retailer in recent years. The founding Smith family will retain a 35 per cent stake in the company, which Woolworths will have the option to acquire in the coming years.

Woolworths CEO Brad Banducci has gone shopping

PFD is the second-largest player in Australia’s fragmented foodservices market, with around $2.1 billion in annual revenue, 2800 employees and earnings of around $57 million.

The family-owned company, which was founded in 1943, offers fresh seafood and meat, frozen products and dry goods to places such as pubs and clubs, cafés, restaurants, aged care and retirement villages, theme parks, fast food outlets, schools and kindergartens, according to its web site. It also supplies ready made sandwiches, wraps and salads to petrol stations and convenience stores, airlines and healthcare services.

Woolworths’ acquisition builds on an existing partnership between the two companies, which was established in April to allow Woolworths’ existing business customers to purchase from PFD’s product range.

The deal will also boost Woolworths’ supermarket product range and strengthen its logistics network.

“We are excited by the opportunity to invest alongside the Smith family in PFD Food Services. It is a business we have long admired and we have a shared vision for continued innovation, customer focus and investment in the food sector,” Woolworths chief executive Brad Banducci said.

“We will help to support PFD’s growth through access to our logistics, digital and data analytics and operational capabilities. For Woolworths Group, it will enhance store range localisation and provide fleet synergies through better route and capacity optimisation across our combined network.”

PFD chief executive Kerry Smith will continue to operate the business independently under Woolworths’ ownership, with founder and rich lister Rick Smith also continuing to be involved.

“As a family-owned and operated business which prides itself on its customer and supplier relationships, it is important that PFD operates as a standalone business, run by the existing team,” Kerry said.

“In Woolworths Group, we are confident we have found a partner with shared experience and expertise, but also whose operations and vision for the future complement our own.”

The deal is subject to regulatory approval, which Woolworths expects will be achieved by 2020.

COVID-19 Recovery Checklist

Adapting to a new environment remains one of the key focus points for the hospitality industry.

Reassessing the way we operate and work together includes all areas of business operations, from finance, menu management and marketing, to safety, hygiene and external relationships.

To assist with this and to adapt and promote new work practices, we have developed a COVID-19 Recovery Checklist for food operators.

We welcome you to use the document as a reference, as a guide or as a list to check your current practices against.

For more information on COVID-19 recovery measures for the hospitality industry, view also our Foodservice Recovery Toolkit here.

Timpecha Wholesalers joins NAFDA Foodservice!

Timpecha Wholesalers is a South Australian family-owned business which began five years ago with the selling of local olives and olive oil, inspired by Tim’s father who sourced the products locally and abroad.

Five years later the product range has grown and so has its relationships and footprint into foodservice.

Tim Chatzopoulos, Director of Timpecha Wholesalers, joins NAFDA FS to assist with the businesses strategic growth and goals and we are thrilled to support them with all that a NAFDA FS Membership offers.

Welcome to NAFDA Foodservice!

Visit Timpecha Wholesalers on Facebook –

NAFDA Foodservice sector fights Woolworths threat

NAFDA Foodservice CEO, Brad Lee, and Country Wide CEO, Richard Hinson, discussed with the Australian Financial Review the recent undertaking of Woolworths and Coles to enter the B2B and foodservice market places.

While the foodservice industry was one of the sectors hit hardest by the COVID-19 pandemic with a drop of 60-90% in sales, the two major supermarket were the largest beneficiaries with sales as high as 40% above prior year.

Both retailers have now brought forward strategic projects to aggressively enter the foodservice industry, raising major concerns about the impact on independent foodservice distributors.

The two CEO’s join forces in calling ACCC Chairman, Rod Sims, to action and protect the Mum and Dad businesses of the independent foodservice sector.

They have also called on government to extend the job keeper payments for the Hospitality Industry, including the independent distributor supply chain.

Australian Financial Review

Sue Mitchell, Senior Reporter. July 10, 2020 – 2.15pm

Sales at Anna Tengstrom’s family-owned food distribution business on the NSW/Victorian border were growing nicely until the coronavirus hit in March.

Almost overnight, most of her 600 customers, which include hotels, clubs, cafes, takeaway food outlets, restaurants, schools and nursing homes, were forced to close, decimating sales and leaving her holding mountains of stock.

Foodservice distributor Anna Tengstrom: “It was just like having a carpet [pulled] from underneath our feet.” 

“It was just like having a carpet [pulled] from underneath our feet,” Ms Tengstrom told AFR Weekend. “We were gearing up for Easter and that was basically non-existent.”

“It took until June to get to some sort of normality and now we’ve just gone backwards again.”

Now Ms Tengstrom perceives another threat as Woolworths, Australia’s largest retailer, eyes the $11 billion foodservice and wholesale sectors.

Woolworths wants to lift its wholesale sales three- to four-fold to $1 billion in three years by using its burgeoning online platform and massive distribution network to supply small, medium and large customers such as childcare centres, schools and disability and care services with food and groceries.

In April, Ms Tengstrom expressed her fears to Australian Competition and Consumer Commission chairman Rod Sims, who is keeping a close eye on the major supermarket chains and does not want the pandemic to lead to reduced competition in the sector, to the detriment of consumers and independent businesses.

“This is a real concern for foodservice distributors, as we are more than a food provider, we create employment in regional areas, look after other small businesses and service providers in regional areas,” she said.

“Woolworths and Coles have already had a free kick due to COVID … in the meantime the foodservice sector has struggled whilst maintaining essential services to hospitals and nursing homes,” she said.

We will want vigorous competition

While the ACCC has given interim authorisation to Coles, Woolworths, Aldi and Metcash to share certain information and co-ordinate their response to supply shortages and panic buying during the coronavirus pandemic, Mr Sims has expressed concern about major companies taking advantage of the crisis to increase their market power.

“We will want vigorous competition to drive the recovery when it comes,” Mr Sims told the AFR Banking & Wealth Summit in March.

Now two groups representing more than 200 independently owned foodservice distributors, NAFDA Foodservice and Countrywide, have put rivalries aside to seek intervention from the ACCC to stop Woolworths taking a major share of the market.

“The retailers have deep pockets and big e-commerce platforms and they had an opportunity during COVID to look over the fence and see an opportunity,” said NAFDA chief executive Brad Lee.

“We’re asking the government to understand the COVID impact and the impact of allowing the major retailers to grow their size and scale [which] is only going to negatively impact our members even further.”

This is not good for the consumer

Echoing the concerns of food and grocery suppliers, who are also worried about Woolworths’ B2B ambitions, Mr Lee fears the retailer’s expansion in the foodservice sector will lead to erosion of margins and loss of business for independent distributors, which will flow through the supply chain to providers such as refrigerator technicians and builders.

“We’re talking about thousands of job losses and millions stripped out of the economy to go to the major players, and ultimately this is not good for the consumer,” Mr Lee said.

Our guys really nurture their local communities, local growers and manufacturers and employ a lot of people in regional townships. Richard Hinson, Countrywide CEO

Richard Hinson, the CEO of Countrywide, said Woolworths and Coles had been major beneficiaries of the pandemic, while the foodservice, hospitality and tourism sectors had been among the hardest hit.

Countrywide has more than 100 food distributor members, half of whom are in regional areas. When COVID-19 hit and the industry shut down, its members saw between 60 per cent to 90 per cent of sales dry up overnight, Mr Hinson said.

“Now it almost feels as though [the major retailers] have taken advantage of that and while the foodservice and hospitality industries are just starting to recover they’re using the financial benefit they got out of COVID to really put their foot on us and keep us down,” he said.

Deloitte Access Economics estimates that cafes, restaurants, pubs, clubs, hotels and motels took the biggest hit of any industry in the June quarter, while industry body Restaurant & Catering Australia estimates 12,000 restaurants across Australia will not survive the pandemic.

Mr Hinson said Woolworths’ proposed pricing would probably contribute to the demise of small and medium-sized foodservice distributors who were unable to compete on price.

Countrywide CEO Richard Hinson fears Woolworths’ push into the B2B sector will contribute to the demise of small and medium-sized foodservice distributors. Peter Braig

“Fewer distributors and wholesalers will limit choice and competition in the B2B market and for some suppliers this channel represents the majority of their business,” Mr Hinson said.

“Our guys really nurture their local communities, local growers and manufacturers and employ a lot of people in regional townships. As Woolworths comes into that foodservice marketplace with a B2B model it does impact on the viability of employment in those areas,” he said.

Woolworths has denied it is chasing a dominant slice of the cafe, restaurant and takeaway trade.

“It’s about servicing the childcare, disability or education centres that need fresh food and groceries,” a spokesman said. “We think we can do that by delivering a better offering in this space.”

Many foodservice customers were already buying from Woolworths through its online site and stores.

“We want to service a channel we are already serving through our stores and our consumer website,” the spokesman said. “With this business offering, we’re trying to make their billing easier and their account management easier, at the same time as allowing us to manage that business better.”

Countrywide and NAFDA Foodservice have also asked the federal government to extend the JobKeeper subsidy for the foodservice and hospitality sectors beyond September.

“Everyone we’ve talked to about it is quite sympathetic but we’re not seeing a lot of action,” said Mr Hinson.

“Let us not make the mistake, during these extraordinary times, of concentrating solely on the issue of competition and price in the food services sector. Let us concentrate on the survival of independent, family-owned foodservice distributors who employ tens of thousands of Australians.”

Source: Australian Financial Review. Jul 10, 2020


We are pleased to announce that SPG have joined NAFDA Foodservice effective August 2020!

SPG is a strong and well-established foodservice distribution business across two states, specialising in the supply of Indian food products to retail and foodservice outlets.

Sunil Kumar is ready to embark on the next phase of SPG’s growth strategy and believes partnering with NAFDA FS will greatly assist in realising these strategic goals.

Welcome to NAFDA Foodservice!

Visit SPG https://spg.asn.au/

Provista Australia – adapt and flourish

Provista Australia sees unfortunately a slow decline in home deliveries as Woolworths and Coles resumed their delivery services as well. However, warehouse pickups and Provista’s in-store deli saw fresh meat purchases increase.

Provista has launched their online store to the public provista.online.

Social media has also proven to be a great tool to promote weekly dinner packs as well as our wholesale meat packs by our resident chef.

Maintaining a healthy warehouse stock level proves difficult to predict in this market, but the Provista team is very positive that their way of business has adapted and evolved.

NAFDA FS helps food operators get back into business

NAFDA Foodservice is assisting foodservice operators with re-opening their businesses after states and territories have started relaxing COVID-19 restrictions.

While uncertainty about changing business demands prevails, the opportunity to re-open venues for eat-in guests marks hopefully the beginning of an upward trend for the industry.

During this time, being able to adapt business models in order to meet state based guidelines, new market conditions and a changed consumer behaviour will be critical for food operators.

To assist with this and to reinvigorating the industry NAFDA Foodservice is now offering food business operators a Recovery Toolkit’, designed to help navigate through the various considerations that need to be taken into account when formulating a new ‘game plan’ for re-opening.

The toolkit gives an overview of new industry practices, useful tips and advice covering the following areas of foodservice operations:

The full ‘Recovery Toolkit’ is available for download under ‘NAFDA FS Recovery Toolkit’ and tips and advice will be shared over the next months on NAFDA FS’s Facebook & LinkedIn accounts.

New West Foods – Community matters

New West Foods have launched an online store offering an extensive range of items for the domestic and public market, which has been well-received (shop.newwestfoods.com.au).

Partnering with Localbox, New West Foods provides fresh produce and supplies as well as offering direct delivery to customers.

The on-site warehouse is open to the public and walk in customers with no minimum order purchase.

New West Foods conducted a community giveaway initiative for free butter and powdered milk via their Facebook page. This turned out to be an excellent marketing exercise, giving them a new market to promote the online store too.

The business also donated to the Manna Perth Charity, who assist in feeding the homeless and disadvantaged.

New West Foods is now moving into recovery mode with restrictions lifting in Perth. Their focus is on supporting their customers as they look to gently re-open within safe limitations.

Sealane Foodservice – transform and support

Sealane Foodservice has now added an online retail store, shop.sealane.com.au, together with free home delivery (minimum $200 spend).

This is promoted via social media with daily specials and meal inspirations.

In addition to this, Sealane Foodservice continues with their long-term support to the Western Region Football League.

Debra Lee Trading – war and peace

Advertisements on Facebook opened up new business for pickups and home deliveries with ‘no limits’ on groceries and home essentials, which supermarkets could not meet.

Staff has been trained and educated on the current range to assist with the massive undertaking of customers and orders.

A dedicated area has been set up for commonly asked products as well as impulse buying for walk-in customers.

Pallet of sanitisers and cleaning essentials were offered first to local businesses such as outlets, schools, vets, healthcare, hair-dressers, chiropractors, etc and were sold out within three days.

The HMAS Adelaide were on the docks for the Easter long weekend and tired of ‘ship food’ with no locals catering for the large numbers, so Debra Lee teamed up with their local takeaway customers to cook and deliver food for them.

Debra Lee hopes to retain the new business well after COVID-19.

Barwon Foods – home run in deliveries

A home delivery trial during Easter for fresh seafood was a huge success, with 85 deliveries in one day (Thursday).

Customer demands and requests via Barwon’s Facebook page have made it possible for orders and deliveries to continue on a regular and consistent basis.


A retail shop is also available on site and an online Shopify website for home deliveries has been in development for our core range (flour, rice, pasta, cheeses, frozen chicken products, etc.) to enable the public to purchase groceries and essentials without the risk of being on site.

Barwon Foods hopes that this shift to increased home deliveries will be a longterm add-on to the business, continuing after the COVID19 crisis.


Foodlink – from wholesale to retail in four days

With considerable business gone overnight something had to be done quickly. Within four days Foodlink opened to the public, with social media driving awareness

Since then, Foodlink has seen incredible growth with $1M+ in new sales over 4 weeks.

Initial key lines purchased were pasta, flour, oil (Select Mills) and chemicals and return purchases extend to frozen vegetables, seafood as well as dry goods.

Where too from here? ‘Things will never be the same. We are exploring possible ideas such as a café, viewing windows to the seafood processing room, evolving product range and expanding home delivery’ says Jim Sayer.

TAH Northern Trading acquires Smimac Foodservices

We are excited to announce that NAFDA FS Member TAH Northern Trading (former TH Northern Trading) has recently purchased Smimac Foodservices, based in Alice Springs.

This positions TAH Northern Trading as a major player in the foodservice and indigenous community supply arena across the NT.

Being a former Member of NAFDA FS, we welcome the Smimac team back home and congratulate Heather, Ted and the TH Northern management team on their focused growth trajectory, albeit operating in very challenging times.

Sydney Food & Packaging – strength through alliances

Sydney Food & Packaging opens to the public to fill the supply gap. Wholesale stock and essentials can now be ordered online and delivered through – localsupplyhub.com.au.

They have teamed up with many local businesses in order to supply both their loyal customer base as well as venture into home delivery.

Fresh fruit & vegetables are sourced from a family business in Annandale that has been around for 30 years.

Meat proteins are sourced from local farmers in the Southern Highland and are chemical and hormone-free.

Fresh bakery are sourced from a family bakery in Marrickville.

Food pack kits are also available and offer easy recipes and meal inspirations provided by NAFDA Foodservice Corporate Chef, Adam Moore.

Sydney Food & Packaging are strongly focused on supporting local businesses and lending a helping hand in order to get through this together.

Colless Foods – dedicated family business

Colless Foods has seen incredible growth through their retail store.

A fourth-generation family business with a dedicated staff of 30 full-time locals. Quality and reliability are prerequisites of Colless Foods, and they strive to fulfil this promise.

They offer fresh, dry and frozen products including cut meat to order and fresh seafood. A 5% special applies to all short-coded cool room items Chefs Market outlet also offering home delivery service.

They have been assisting with necessities and essentials to local seniors, families in need and also those in wheelchairs.

Total Food Network – when the community needs you

The locals of Yarrabah were struggling for a solution to access necessary food and sanitary requirements, which was restricted due to lock-downs.
Total Food Network saw an opportunity to supply fresh food into the community and within 36 hours of conversation, they were selling supplies from the back of two trucks.

The first morning saw over 1,200 people on site, and within two weeks, they have secured a permanent 6 month tenancy in a community hall allowing them to offer groceries. A gelato ice cream bar will also be set up to ‘spark joy’ for the kids to come and shop too.

Total Food Network donated two pallets of Easter eggs to the local hospital and are now supplying the local aged care home.

They have since also made contact with other indigenous partnership organisations and will start with five different communities in the same vein however much more remote.

Metropolitan Foods – warehouse into retail

Hundreds per day are flocking to the new discovered local grocery store of NAFDA Foodservice Member, Metropolitan Foods in Templestowe.

When the going gets tuff, the tuff get going,  the team at Metropolitan Foods in Melbourne have been trading 7 days a week for a month. Marisa and her sister Antonietta have adjusted the retail shop and are continually refilling the shelfs and working 16 hours a day.

They offer the local area a vast array of continental delights from all over the world and as much Australian made products as possible.

When asked how are you coping with the current situation, Marisa replied, ‘I have five trucks sitting here and one going out for deliveries, so the shop has to keep Metropolitan Foods going at present and hard work never killed anyone’.

Those that know Marisa would not be surprised the hard working get it done attitude is in her blood and a true testament to a NAFDA Foodservice Member that is thinking outside the nine dots in this current climate.  

Well done Marisa and your team in giving your local area a unique option of standard staples along with a taste of Italy and the world.

Coming out the other side of this no doubt Metropolitan have created a huge customer base in the retail store with many first time visitors which are sure to continue to visit regularly.

Also some goodwill developed on NAFDA Foodservice Exclusively Yours brands, when a customer comes in and asks for the Select Mills flour or Dairylink Mozzarella Cheese, that puts a proud smile on Marisa’s face as a NAFDA Foodservice raving fan.    

Godden Food Group – bringing wholesale home!

NAFDA Foodservice Member ‘Godden Food Group’ have also opened their wholesale warehouse to offer home delivery on 200 selected products from a large range of over 5,000+ products they distribute.

To ensure their deliveries are met to this new public market, they have introduced a minimum order of $150 with a delivery fee of $9.95. Due to safety and logistics, there is no pickup available. Also in place is a ‘no refund on purchases’ due to foodsafety.

All their deliveries are contactless meaning their drivers deliver and place at the front door as a safety practice upon mobile confirmation. To protect their driving team, they have provided them with PPE such as gloves, masks and also sanitiser for their hands.

Staley Food & Packaging – free home delivery!

NAFDA Foodservice Member ‘Staley Food & Packaging’ have recently updated their website (staleys.com.au) to include a simple 2-step signup process for home delivery, available on a great range of groceries and essential products.

Register for home delivery here > www.staleys.com.au/register

The new service has been promoted with Facebook advertising and may also be broadcast via local radio. Pending the success of the initiative, Staley’s consider home delivery as an ongoing option to diversify their business.

FIA Membership Announcement

We are delighted to announce that NAFDA Foodservice recently joined the Foodservice Industry Association of NSW Inc. (FIA) as a Member.

FIA is a not-for-profit organisation formed in 1985 to organise and manage Hospitality and Catering Expos throughout regional NSW. The events provide an opportunity for members and non-members to promote their products and services to all sectors of the foodservice and associated industries.

For more information visit foodservice.org.au

Best of the Best 2020 Launch

NAFDA Foodservice launched their Best of the Best Rewards Program 2020 with a grand celebration last Friday, 14 February 2020.

The event was held at “The Venue” in Sydney and attended by close to 300 guests, including NAFDA FS Members, preferred Suppliers and Foodservice Industry organisations.

Brad Lee, NAFDA FS CEO, opened the event with a welcome before handing over to Tony Green, NAFDA FS GM Sales & Marketing, for the launch of Best of the Best 2020, starting officially on 02nd March 2020.

With a history of more than 20 years, Best of the Best is the first customer rewards program exclusive to the foodservice industry. Since its inception NAFDA customers have been rewarded year after year for their loyalty and purchases of Best of the Best products.

Following the launch the evening was filled with entertainment, as well as food and drink curated by NAFDA FS’s corporate chef Adam Moore.

In the second part of the night, Tony Green revealed the location for NAFDA FS’s Grow & Go Growth Program, a biennial incentive program for NAFDA FS Members and preferred Suppliers with the opportunity to partake in an international networking experience.

After the huge success of the latest Grow & Go Growth Program which included 10 days in Hungary and Russia, Tony announced South America as the new location, which was received with anticipation and excitement by the audience.

For more information visit nafda.com.au and nafdarewards.com.au

NAFDA Foodservice conferences 2020

NAFDA’s conferences bring foodservice professionals together to share organisational performance, industry trends, innovation and best in practice. With the aim to spread the passion for food and inspire business success, NAFDA Foodservice conferences are held in an engaging and collaborative environment.

Conference dates and locations

NAFDA Foodservice Members Conference
Sydney, 12-14 February 2020

Bushfire Relief

We, like you, are devastated with the horrific bushfires seen across NSW, VIC and SA.

To assist and offer support in these difficult times, NAFDA Foodservice Members and Suppliers have committed to donate.

We thank all supporters in advance for their contribution and will communicate the results in the following week.

If you would also like to contribute a personal donation, please click on the following links:

Footy Tipping Competition winners

Congratulations to the following winners of NAFDA Foodservice’s Official 2019 Footy Tipping Competition!

NRL Tipping
1st place – Aimee F. (Huhtahmaki Tailored Packaging)
2nd place – Joe H. (NAFDA Foodservice)
3rd place – Ryan B. (Mars Food)
AFL Tipping
1st place – Ronda E. (Associated via MGFF)
2nd place – Lorraine P. (Associated via MGFF)
3rd place – Maree L. (Associated via MGFF)

Staley Food & Packaging – As sweet as a worthy cause can get!

As part of the Best of the Best Buy Show 2019, Staley Food & Packaging won a block of Cadbury chocolate (courtesy of Mondelez), for purchasing from the highest number of Suppliers during the event. This in itself wouldn’t be particularly special, if the block wasn’t more than a square meter big and weighing a solid 10kg!

But rather than devouring the treat themselves, Business Owner John Staley and General Manager Keith Patterson decided to use the chocolate for a worthy cause.

Being part of the local Lion’s Club in Dardanup, Keith approached the club to conduct a raffle, which turned out to be a huge success.

1,200 tickets were sold during the event and enabled Staley’s, in conjunction with Dardanup Lions, to be able to donate $1,000 to South West Refuge and $1,000 to Bunbury InTown Centre.

Despite very little government funding, both organisations ‘do fantastic things in the local community’. South West Refuge provide accommodation and support for people escaping abusive relationships and Bunbury In Town Centre assist with meals for the needy and homeless.

Raising the funds was a fantastic achievement and the team from Staley’s are very proud that their block of chocolate was able to provide invaluable support and make the raffle winner the most popular Grandad in Bunbury!

Grow & Go 5

The NAFDA Team would like to thank all participants for making GG5 trip to Hungary and Russia a huge success.

From cultural and historical sights, to culinary feast and time spent celebrating, we hope you enjoyed every moment and will keep fond memories.

Looking forward to GG6 and another adventure in 2021!

Best of the Best Points Upload Competition!

Congratulations to our three NAFDA Members who won in the latest Best of the Best competition!